For November, I took on the role of Creative Director and Stylist, working with photographer and friend Sarah Holt to bring this campaign to life. Collaborating with in-season planners, we mapped out the NAM-exclusive product assortment and partnered with the in-house creative studio to develop the concept: School Picture Day. Our vision was to take a clean, in-studio, editorial lookbook approach—blending a vintage nod with a tracksuit-inspired uniform.

To ensure we captured content for every market and all exclusive products, I developed a detailed shot list, aligning with key insights into vintage sports aesthetics